CRM(Customer Relationship Management):CRM is about attracting and retaining customers.It defines your process,train your people and deploy your technology.CRM facilitates growth in that it aids and increases availability of information to the organization by which an organization can prove to make the difference between success and failure.
Types Of CRM:
There are different types of CRM . At f9 we use SUGAR CRM because SugarCRM's applications offer a single system of truth for managing customer interactions across
different lines of business.Its features are:
- Sales Force Automation
- Marketing Automation
- Customer Support
- Reporting
- Collaboration
- Platform
Advatages of CRM:
- CRM achieves an integrated business system.
- CRM technoogy goes a long way in benefitting the organizing itself.
- Sales order and Sales revenue increases.
- Marketting and support expenses are reduced.
- Teamwork within the organiztion is achieved.
- Customer retention is maximized.
- Communication channels are improved.
- Organization can gain competitive edge.
- Organization can concentrate more on productions.
- Companies are enabled to be aware of customer needs and are able to react to them ina right way.
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